Questions from Carol Vernallis

3.8) CV says the camera in MV seems to mimic the way we view sonic space. Do you agree? Do you think we are conditioned by MV to read sonic space in particular ways?


Yes do agree with what she suggests. During a film it is much easier as the shots are much longer. Contrastingly in a music video the shots are much quicker paced therefore there is less time for the audience to focus on anything but what is being shown during the music video. The bright colours and entertainment keeps the audience engaged throughout the whole music video. It is also much easier to realise earlier on in a film whether or not you are enjoying it, than it is on a music video.

3.10) She suggests that the jumping camera focus is like the camera in place of our eyes, doing what we do when we listen. However, this is predefined for us by the Director - we have even less choice to look away/outside of the Director's choice when we do in film - do you agree?

Yes i do agree. In a music video the sharp, quick cuts keeps the viewer engaged throughout, keeping hold of their attention. The quick editing gives the viewer no time to lose focus as something new is always being shown on the screen, therefore we, the audience, will only focus on what the director wants us to focus on.

3.23) She says MV experience is more like listening than viewing - do you agree?

This depends on what kind of music video it is. In my opinion a narrative based music video is more likely to be viewed just as much as people like listening to it. Music videos are made to be watched as well as listened to.

3.33) "We compensate imaginatively for what we do not see in the frame" p.41 Agreed?

Yes I strongly agree to this. The human mind automatically links different shots and imagines what we should or would expect to see in the frame although it is not shown.

4.6)The constant motion in a MV and the variances it shows means that a strong CU is a stable point. The MV 'brings us towards these peaks, holds us against them, and then releases us' p43, do you agree?

Yes I agree. The close up, otherwise known as the beauty shot allows the singer to create prestige within its audience. This shot is used to really sell the singer and their forthcoming track.

4.12) Is the viewer 'sutured (stitched) into the diesgests of the film world through the editing?

Yes, entirely. The way in which a shot is edited can completely differ the way in which viewers interpret it. A narrative can easily be changed if the shots were put in another order. Furthermore, editing techniques (short snappy shots or long shots) can change the mood the audience is experiencing. I.e Snappy shots tend to create tension and confusion.

4.14) MV is freer in terms of viewer indentification and perspective - agreed?

I half agree with this statement. Although music videos don't tend to have a strong story line and therefore the viewer can imagine beyond the shots, music videos are very short that the audience won't have time to think of it from a different perspective.