Music Industry Marketing

After lask week's introduction to the money-fuelled world that is music marketing, we got set some work to do on the 4P's of music marketing. These are: Products, Place, Price andPromotion.
1. Summarising in your own words what the 4Ps of music marketing are. Use the following categories:
a) What band/artist related products can audiences buy?
They can buy CD singles, albums, merchandise e.g. t-shirts, key rings,freebies etc

b) Where can audiences buy/listen to music/merchandise/hardware?
Place; TV, Music channels, bus-stop/bill boards, posters, radio, internet Music festivals, gigs, youtube, band, pop-ups

Price; Freebies, Discount coupons, vouchers, offers (shops are more expensive than then internet), illegal downloading is free. For example: www.limewire.com)

Product:

Internet stores, the band website, myspace.com, music downloading sites, record stores, radios, television on specialized music channels, gigs and concerts, music festivals, adverts for the band

c) Give 2 or 3 examples of paid-for/subscription based and free products.
Examples of free products are free music downloads, free episodes to watch online, free tickets to a gig when you pre order a CD.
Examples of paid for/subscription products are CD'S or albums bought from music stores or online, music magazines which you can subscribe to, merchandise such as clothing.

d) List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples).

• Adidas are using the famous artists and sports stars to promote their product to specific audience by showing adverts on television which has a large audience, getting more coverage of both the product and the stars. Yes, on TV between the correct shows to reach the correct audiences.

• Lily Allen’s single The Fear is being promoted via a viral music game. The instant gratification of this type of game makes it inherently viral. They are potentially reaching a new audience who are not listening to the radio or reading the music press.

• Samsung: Bebo and Samsung are teaming up to promote their new Beat phone over the internet in a online series. It will be interactive and allow the audience to interact through blogs, upload track reviews, share music news and win chances to appear in episodes. They will also be trying to find a co-presenter for the show and are also offering live performances from White Lies and The Maccabees to promote the series

• Jamie Cullum launched ‘The Advent Cullumdar’ on 1st December which houses £20,000 worth of Christmas gifts behind its virtual windows, including AC/DC tickets, John Legend concert tickets, 10 CDs from Universal and a Nokia Comes With Music phone.

• Lenka's song The Show was the iTunes free download of the week in September 2008, which promoted her whole self-titled album, pushing up sales

e) Who is frukt uk and what is their mission statement/company ethos?

They are a specialist music marketing agency. They develop and create ideas that use music as a way to market products. Their ideas are creatively bold and distinct and created with a collaboration of their team and other agencies. They deal with music alone and use both on and offline ways to market products.