- Black and white colour scheme. This gives the impression that the singer is a 'classic, well known, all time' singer.
- An image of one of Michael Jackson's well known dance steps. Fans will automatically know the CD album is his by this image even though it doesn't show the singers face
- Black shoes, white socks. Iconography of Michael Jackons dress sense.
- 'Michael Jackon' is the first thing you read on the album. This is because he himself will help sell the album.
- The song names are typed in a small font, preventing the audience from getting distracted from the main image.
- Breaks the typical convention of the track names being at the back of the album.
- The feet are in a spotlight, this shows the significance of the singer
- The famous signature dance move features in other Michael Jackson products,(i.e posters) linking all of his merchandise together.
- The feet are in a spotlight, this shows the significance of the singer
- The famous signature dance move features in other Michael Jackson products,(i.e posters) linking all of his merchandise together.
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