Institutional/reference information
I am analysing Ciara- Promise as I think it is a great one to use for inspiration. The music video fits into the genre of RnB hiphop. The characteristics which show this is a street dance routine, clothing - big hoodies, tracksuit bottoms, chunky tainers, a black singer who wears a lot of make up and 'bling'
What is the relationship between lyirics and visuals?
This is a performance based video, therefore there is no relation between lyrics and visuals. In the beginning she announces she is single and wants a guy to just 'hold her' so perhaps the performance is just for her to show off her talent and through it find a guy right for her.
What is the realationship between music and visuals?
Most imporatantly, the edits match the pace of the music. It cuts to the beat a lot. If the pace is slow, the editing is fast. If there is a slow bit (i.e singing solo without instruments) the editing is very slow, mirroring the music.
At 2.10 when Ciara sings 'do, do, do' and 'you, you, you' the camera shot changes, emphasising the beat of the song.
Are there closeups of the artist and star image motifs?
The record company is looking to sell this track through the artist and the choreography. Therefore there are four beauty shots of her. The artist is portrayed as sexy, confident and clearly a dancer. Likewise, in many of her previous music videos. For example, goodies, never ever, like a boy, are all very dance related. They use her strength to sell the track.
Is there reference to the notion of looking?
The artist is definitely a sexual display for the audience. This is shown through her clothing/(lack of clothes) and her dance routines. There are many grinding movements in the dance video, with a silhouette of her in a white background - This attracts the male audience. Also she uses the mic stand as a dancing pole. These features have been chosen to help sell the track.
Are there intertextual references?
The music video relates to the star's image, as she is known for being a great dancer from her previous music videos.
Is the music video performance- based, narrative-based or concept based?
The music video is solely performance based
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