Wednesday, October 7, 2009

Analysing a music video of my choice - 'Promise' by Ciara

http://www.youtube.com/watch?v=9vPyzCHgZ88&feature=channel


I'm so fascinated by this music video and think it is a great video to use for inspiration as it is also performance based. The lighting throughout is very lowkey making it look very classy and expensive. There are four beauty shots of Ciara - a silhouette of her dancing, her dancing in trackies, her on the chair with red heels, and oe of her with the mike stand.
There is a whole range of camera shots, from close ups, low angle tracks, high angle shots, mid shots, and extreme long shots. This keeps the audience engaged throughout as they dont get bored from seeing one shot over and over again. Although there are back up dancers, during the dance routines the camera always focuses on Ciara, making her the centre of attention. This helps sell the artist. The choreography is brilliant, which is essential to produce a successful music video.

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