Tuesday, December 15, 2009

EVALUATION - QUESTION 2

How effective is the combination of your main product and anciallary texts?








In order to make sure the audience can create a link between our main product and ancillary texts we have made sure the same image, genre and style runs throughout each product. 
The theme of New York runs throughout the products. - The images/montages in the music video, the background and side images on the website and the 'I LOVE NY' tops and New York Skyline on the album cover. The constant reminder of New York remind  the audience that we are from different parts of New York. 

The second location, the dance studio, also links our media products together. On the back of the album cover is an image of myself in front of a dance bar - signifying our dancing dream. Images of us in front of this bar are also on the website and in the performance shots of our music video, therefore creating a link between the three products. 
Lorens make up for the album cover shoot was the same as the make up used for the performance shots. Furthermore, the black tops we are wearing on the album cover image are the same ones we wore during the dance routine in our music video. 


The album makes most of the money for the artist, it works with the myspace and music video to entice their target audience. The album cover helps sell the album. It can be bought instore, downloaded online or through itunes or just watched on youtube. The album cover is vital as it will always show up however you purchase the album. 
Finally, the tour dates on the myspace website allows the audience to book their tickets quickly and easily. The well known venues make the artist look professional and successful

Overall, our products worked well to promote the artist, however more could have been done to make them individually unique  yet still link together as a package. 
The image on the front of the album cover could have had a yellow background to follow on from the colour scheme throughout the products (the taxis and yellow font of the website.) Another thing we could have done was have more 'behind the scene' photos of shooting the music video on the inside pages of the album cover.  This would make the audience/fans feel like they have a personal relationship with the artists.  
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